Black people are not dark-skinned white people.
This marketing strategy, that pinpoints the cultural cues of the target audience, was as simple as it was genius-and it made Tom Burrell one of the most successful 'ad men' in modern history.
Burrell's new thought included the early courtship of the image-conscious young urban consumer; he invented the advertising term "yurban." Through the years, Burrell Communications Group would dominate that niche market, earning hundreds of millions of dollars for groundbreaking advertising campaigns for Verizon, Tide and Sprite, among others.
In 2004, Burrell announced his retirement from Burrell Communications Group. Today he's rewired-having released a riveting new book, Brainwashed: Challenging the Myth of Black Inferiority (SmileyBooks, February, 2010), which no advertising exec would want the urban consumer to read.
In Brainwashed, Burrell illustrates with disturbing detail how the sausage is made, taking the reader from the fattening farm, to the slaughterhouse, to the cooked sausage patties at the breakfast table.
By the way, the sausage is you.
http://www.ndigo.com/coverstory.asp
Click on the above link to read the fascinating article by Tom Burrell, one of the most successful "ad men" in history.
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